
Social Media Strategist
21 hours ago
Job Overview
Our organization seeks a skilled Social Media Specialist to manage and maintain our social media presence. The successful candidate will be responsible for creating engaging content, analyzing performance metrics, and implementing strategies to drive growth and engagement.
Key Responsibilities:
- Content Creation (60%)
- Develop high-quality video content, publish daily shorts, and design static posts that resonate with our target audience.
- Update Google My Business posts and create compelling content for YouTube and social media platforms.
Growth & Engagement (25%)
- Deliver consistent monthly follower growth and achieve significant engagement rates.
- Share updates, drive reviews, and maintain a consistent posting schedule.
Campaigns & Initiatives (15%)
- Execute localized digital campaigns and train team members to create content via internal social media clubs.
- Track key performance indicators and provide regular progress updates.
Performance Metrics (KPIs)
- Regularly publish 5+ videos, daily shorts, and static posts per week.
- Meet consistent monthly follower growth and engagement rate targets.
- Drive multiple Google reviews per location per month.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Mass Communications, or related field.
- 2+ years of experience in social media marketing with a focus on short-form video content.
- Proficiency in Canva, CapCut, Premiere Pro, and other similar tools.
- Proven track record of achieving consistent account growth.
- Strong communication, organizational, and collaboration skills.
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