Senior Brand Manager

4 days ago

Jaipur, Rajasthan, India beBeeBrand Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

Role: Senior Brand Manager - Education Sector

Job Description

Emeritus is partnering with prestigious universities to launch campuses in India, making world-class education accessible to Indian students. As our Head of Brand, you will lead the creation and execution of distinctive brand identity for each campus.

You'll shape how India perceives these global institutions, ensuring every university touchpoint reflects academic excellence and aspirational value.

This role combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrollment, deepen engagement, and build long-term university brand reputation.

Key responsibilities include developing a composite brand strategy, building a scalable brand architecture, maintaining brand guidelines, and overseeing production of all brand assets.

Required Skills and Qualifications
  • 10–12 years of experience in brand, marketing, or creative leadership roles, ideally in education or youth brands.
  • First-hand experience of building brands in the Indian market through brand positioning, messaging, and effective customer segmentation.
  • Demonstrated success in building and launching new brands, including ATL/BTL and digital campaigns.
  • Proven experience driving large-scale impact through influencer campaigns.
  • Strong understanding of media planning, agency collaboration, and cross-cultural communication.
  • Experience leading website development and digital brand platforms.
  • Exceptional creative judgment, stakeholder leadership, and strategic thinking skills.
Benefits

At Emeritus, you'll support learners globally while working in a collaborative, inclusive, and growth-oriented environment.

We provide equal employment opportunities to all employees and applicants and prohibit discrimination and harassment of any type.

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