Senior Brand Manager

2 days ago


Jaipur, Rajasthan, India beBeeBrandManagement Full time ₹ 45,00,000 - ₹ 85,00,000
Job Description

The primary scope of this role would be to support brand growth efforts on various solution-areas under a portfolio of products.

This role covers creative thinking, data analysis and executional support to help the brand achieve its business targets.

Key Responsibilities:

  • Project management of task items based on strategic objectives for solution area(s)
  • Market understanding: understanding of target audience, their triggers and barriers; competitive landscape, etc.
  • New product development (NPD): helping in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc.
  • Communication development: assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.
  • Data analytics: actively driving measurement and learnings for various marketing initiatives
  • Stakeholder management: collaborating with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors
  • Offline understanding: role requires market visits to track offline business health metrics like distribution across different store formats, ECO/unique ECO, primary & secondary revenue, visibility and planogramming.
  • Other activities required to support portfolio management, sales support, customer service, etc. to drive product success.


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