Lifecycle Marketing Specialist
1 week ago
**Lifecycle Marketing Specialist Needed**
University of the People is seeking a skilled Lifecycle Marketing Specialist to join our team and help us drive our lifecycle marketing efforts forward. As a key member of our team, you will use your expertise in Marketo to optimize and personalize our campaigns.
About the Role
In this role, you will collaborate with internal teams to design, build, test, and optimize multi-channel campaigns using Marketo. You will also analyze campaign performance and provide actionable insights to inform future marketing initiatives.
Responsibilities
- Develop and execute campaign strategies, ensuring alignment with business goals and objectives.
- Create and manage complex segments, personas, and nurture programs to engage and convert applicants.
- Analyze campaign performance and provide data-driven recommendations to improve future marketing initiatives.
- Stay current with Marketo best practices, new releases, and industry trends to drive innovation and efficiency.
Requirements
- 5+ years of experience in marketing automation, with a strong focus on Marketo.
- Proven track record of building and optimizing complex campaigns and nurture programs.
- Expert-level understanding of segmentation, personalization, and multi-channel marketing.
Estimated Salary: $130,000 - $160,000 per year
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