Lifecycle Marketing Specialist

1 week ago


Bengaluru, Karnataka, India University of the People Full time

About Our Team

The University of the People is a fast-paced organization with remote teams all around the globe. As a Marketing Automation Specialist, you will have the opportunity to work with a diverse group of professionals who are committed to excellence and innovation.

Job Description

  • Design, build, and optimize multi-channel lifecycle campaigns using Marketo.
  • Collaborate with cross-functional teams to drive high-quality leads through the funnel, improve engagement, and maximize conversions.
  • Develop and maintain processes and procedures documentation.

Requirements

  • 5+ years of marketing automation experience in Marketo.
  • Expert knowledge of campaign architecture and management.
  • Proven experience creating and managing segments, personalized strategies, and multi-channel campaigns.
  • Hands-on experience with Marketo reporting and creating actionable insights.

What We Offer

A salary of $130,000 - $160,000 per year, depending on experience, and the chance to work with a talented team that is passionate about making a difference in education.



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