Executive Paid Media Specialist

4 days ago


Nagpur, Maharashtra, India beBeeDigitalMarketing Full time ₹ 20,00,000 - ₹ 25,00,000
Job Description

As a Senior Google Ads Associate, you will play a key role in executing and optimizing paid media campaigns across Google Ads platforms.

Key Responsibilities:

  • Manage paid campaigns across Google Ads Search, Display, YouTube, Shopping, and Bing, focusing on driving measurable results for clients.
  • Create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
  • Understand client business objectives and formulate effective PPC strategies and roadmaps to meet their goals.
  • Monitor campaign performance and optimize campaigns for better ROI.
  • Set up goals and funnels in Google Analytics. Analyze campaign performance and provide regular performance reports to clients on a weekly and monthly basis.
  • Analyze account performance data and optimize campaigns across all channels (search, display, shopping, YouTube) to ensure maximum effectiveness and alignment with client objectives.
Required Skills and Qualifications

Strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing)

Hands-on expertise in PPC and Search Engine Marketing

Proficient in Google Analytics for performance analysis

Familiarity with Digital Marketing principles and tools

Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns

Skilled in Microsoft Excel for reporting and analysis

A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics

Benefits

We are committed to transforming brands through innovative and disruptive approaches.

About Us

Lyxel&Flamingo is a comprehensive digital marketing solution provider blending art, design, and technology to deliver powerful marketing strategies for businesses.


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