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Senior Brand Identity Specialist

2 months ago

Cochin, Kerala, India Webandcrafts Full time

Webandcrafts is seeking a talented Senior Brand Identity Specialist to join our team. As a Senior Brand Identity Specialist, you will play a pivotal role in shaping and defining our brand identity across various platforms.

About the Role

We are looking for a highly skilled Senior Brand Identity Specialist to lead our brand identity efforts. You will work closely with the marketing team to create visually compelling designs that resonate with our target audience.

Responsibilities

  • Develop and maintain brand identity guidelines to ensure consistency across all channels.
  • Create visually appealing designs for digital and print materials, including logos, marketing collateral, advertisements, social media graphics, and website assets.
  • Collaborate with the marketing team to conceptualize and execute creative campaigns that effectively communicate brand messages.
  • Stay updated on industry trends and best practices in design, branding, and marketing.
  • Provide design support for various departments as needed, including presentations, event materials, and internal communications.

Requirements

  • Proven experience as a Senior Brand Identity Specialist or similar role, with a strong portfolio showcasing your design skills and creative vision.
  • Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Solid understanding of branding principles, typography, color theory, and layout design.
  • Excellent communication and collaboration skills, with the ability to effectively articulate and present design concepts.
  • Ability to work efficiently in a fast-paced environment and manage multiple projects simultaneously.
  • Bachelor's degree in Graphic Design, Visual Communication, or a related field is preferred.