Senior Digital Marketing Specialist

2 days ago


Cochin, Kerala, India TransDyne IT Services Full time
About the Opportunity

We are looking for a Senior Digital Marketing Specialist to drive our digital marketing efforts and contribute to our growth as a leading IT solution provider in the healthcare industry.

Key Responsibilities:
  • Campaign Development: Develop and execute targeted campaigns to engage healthcare industry professionals and decision-makers.
  • Email Marketing: Create and manage email marketing campaigns to generate leads, nurture relationships, and retain customers.
  • Prospecting: Develop prospecting strategies to identify and target potential leads through digital marketing efforts.
  • SEO Optimization: Implement and manage SEO strategies to improve website ranking, visibility, and organic traffic.
  • Content Creation: Oversee blog writing, editing, and publishing to drive traffic and build brand authority.
  • Social Media Management: Create, schedule, and manage social media posts to enhance online presence.
  • Performance Analysis: Monitor, analyze, and report on the performance of digital marketing campaigns, making data-driven decisions to improve ROI.
Requirements:
  • Experience: 3+ years of proven experience in digital marketing with a focus on healthcare IT or related industries.
  • Google Ads and Campaigns: Strong expertise in managing and optimizing campaigns.
  • SEO Knowledge: Solid understanding of SEO best practices and tools.
  • Email Marketing: Experience with email marketing platforms and automation tools.
  • Prospecting: Demonstrated experience in prospecting, lead identification, and nurturing.
  • Content Creation: Experience with writing or managing blog content, social media posts, and other marketing materials.
  • Analytical Skills: Proficiency in data analysis and performance measurement tools.
  • Communication: Strong written and verbal communication skills.

Estimated Salary: $95,000 - $130,000 per year. This role offers a competitive salary based on qualifications and experience.



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