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Digital Marketing Specialist

1 month ago

Cochin, Kerala, India Trusttech Solutions LLP Full time

**Company Overview**

Trusttech Solutions LLP is a global services provider offering web and mobile app development, digital marketing, animation, and forex marketing services. Our team of young, driven, and enthusiastic individuals strives to deliver precise and professional results for our clients.

We're seeking a skilled Digital Marketing Specialist to join our dynamic team. As an SEO Analyst, you will be responsible for optimizing our website and online content to improve search engine rankings and drive organic traffic.

This is a mid-level position requiring 4 to 6 years of experience. The job is based in Cochin, Kerala, India, and is a full-time position. Your primary goal will be to implement effective digital marketing strategies that increase our online presence.

Your key responsibilities will include:

  • Conducting keyword research using various tools like Keyword Planner and Moz
  • Performing competitive analysis and identifying gaps in our content or areas of improvement in our web & app design
  • Tracking important SEO metrics including organic traffic, conversion rates, and time spent on page
  • Updating older content and adding effective calls to action (CTAs) to improve user engagement
  • Reporting on performance metrics comparing them to our SEO goals and benchmarking data
  • Optimizing pages for mobile
  • Implementing link building strategies and managing backlinks to build online authority
  • Monitoring paid search campaigns
  • FOLLOWING SEARCH ENGINE TRENDS AND STAYING UP-TO-DATE WITH NEW TOOLS AND PRACTICES

You'll work closely with our team to:

  • Execute social media campaigns

About the Role

This role requires a strong understanding of search engine optimization practices and ranking factors. You should have expertise in Google Analytics and familiarity with keyword research and management tools. Experience with email campaigns and paid advertising is also a plus.

We offer a competitive salary range of ₹600,000 - ₹900,000 per annum, depending on your experience and qualifications. If you're a motivated and detail-oriented individual who is passionate about digital marketing, we encourage you to apply.