Senior Digital Marketing Specialist

3 days ago

Cochin, Kerala, India IBS Software Full time

About the Role

We are seeking a seasoned Senior Digital Marketing Specialist to join our Corporate Communications team in Cochin, India. This is a new role that reflects our growing social media presence, and we're looking for an experienced professional to help us create and execute our social media strategy and social marketing campaigns globally.

You will be part of a collaborative environment, working closely with globally dispersed teams, including the marketing team, product leaders, and other stakeholders in the organization to develop social media strategies.

This exciting opportunity offers the right candidate a chance to make a mark in a growing organisation, accredited as a Great Place to Work and recognised for investing in its employees to achieve professional development.

Key Responsibilities

  • Help plan, write, develop, and publish compelling storytelling content and creative assets for external social media channels (including LinkedIn, Facebook, Instagram, Threads, Glassdoor), to create brand awareness, increase followers, and drive audience engagement.
  • Work closely with the design, video, and web team to create high-quality, visually appealing content, including images, videos, and graphics, that effectively communicate our brand message and promote our company.
  • Collaborate with colleagues across the organization to gather and create compelling content.
  • Engage with our online community by responding to comments and messages in a timely and professional manner.
  • Help manage the social media calendar and prepare monthly social media reports.
  • Utilize analytics tools to measure and analyse the performance of social media campaigns, providing actionable insights for continuous improvement.
  • Monitor social media trends, industry developments, and competitor activities to stay up-to-date and identify opportunities for brand expansion and innovative content creation.
  • Support the social media manager in steering the future of our social strategy, to ensure we increase momentum and stay relevant to the growing needs of the business.

About You

  • Enthusiastic, self-confident team player with a positive 'can-do' attitude; passionate about social media with a growth mindset.
  • Minimum 2 years in a relevant social media/PR/communications-related role, either in-house or with an agency.
  • An excellent communicator with strong verbal and written English communication skills, with high levels of accuracy, attention to detail, and organisational skills.
  • Strong interpersonal skills with the ability to thrive in a collaborative environment.
  • B2B/travel sector experience is great; the right attitude, a great sense of initiative, and a willingness to learn is going to get more interest.
  • A flexible worker and adaptable; you enjoy a varied workday covering meetings with stakeholders on multiple video calls and working across time zones.
  • Ability to work independently and help shape your own targets and objectives.
  • A degree in communications, media relations, or similar is desired; must be a competent user of Microsoft Office/365 (Outlook, Word, Excel, PowerPoint, Teams) and experienced using social media analytics tools and Google Analytics.

What We Offer

  • An estimated salary of ₹1,200,000 - ₹1,800,000 per annum, based on qualifications and experience.
  • Opportunities for professional development and growth within a dynamic organisation.
  • A collaborative and supportive work environment.

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