Senior Digital Marketing Specialist

1 week ago


Bengaluru, Karnataka, India beBeeManager Full time ₹ 18,00,000 - ₹ 19,00,000
SEO Manager Job Description

We are seeking an experienced SEO Manager to lead our end-to-end SEO strategy, ensuring our web properties rank prominently for high-intent parent and student queries.

Job Summary:

  • Develop and execute short- and long-term SEO roadmaps aligned with admissions cycles and brand objectives.
  • Conduct regular keyword research, opportunity sizing, and competitive gap analyses.

Technical SEO Excellence:

  • Lead site audits (crawlability, indexation, Core Web Vitals, schema markup, XML sitemaps, site architecture).
  • Liaise with developers to prioritise and implement fixes that improve page speed, mobile friendliness, and accessibility.

On-Page & Content Optimisation:

  • Create SEO briefs and guidelines for content, ensuring proper keyword placement, internal linking, and metadata.
  • Optimise existing landing pages and blog assets to boost relevance, readability, and conversion potential.

Off-Page & Authority Building:

  • Design and execute white-hat link-building campaigns (digital PR, guest posts, partnerships) to grow domain authority.
  • Monitor backlink profile health; disavow toxic links proactively.

Local SEO & Multi-Location Management:

  • Optimise Google Business Profiles for 110+ campuses; manage NAP consistency, reviews, and local citations.
  • Implement location landing pages targeting


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