Salesforce Marketing Strategist

2 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878
Key Roles and Responsibilities

We are seeking an experienced professional to lead our marketing campaigns. The successful candidate will be responsible for designing new campaign strategies and marketing plans across all channels.

  • Conduct a thorough analysis of clients' current marketing capabilities and provide recommendations on optimizing their campaign stack.
  • Develop next best action strategies that drive results-oriented decisions.
  • Derive insights for campaign attribution and optimization strategy, and define key performance indicators (KPIs) to track throughout the campaign lifecycle.
  • Lead and manage large-scale salesforce marketing program executions from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/Pardot/Personalization/Data Cloud/Salesforce Loyalty.
  • Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprints, leading, and coordinating solution design and deployment across multi-dimensional teams.

Professional & Technical Skills:

  • Knowledge/experience of SFMC/Data Cloud/Personalization/Pardot/Salesforce Loyalty.
  • Excellent communication skills, with the ability to work with middle to senior management levels within client organizations.
  • Strong analytical skills, with the ability to drive results-oriented decisions, leveraging data-driven insights.
  • Highly organized, with proven ability to develop efficient processes that elevate team performance and drive results.
  • Ability to lead and manage small/mid-sized teams, as well as work effectively in remote/virtual environments.

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