Digital Advertising Specialist

1 day ago

Hubli, Karnataka, India beBeePerformanceMarketing Full time ₹ 30,00,000 - ₹ 48,00,000
Performance Marketing Executive

Job Overview:

We are seeking a highly skilled Performance Marketing Executive to spearhead our digital advertising campaigns. The ideal candidate will possess expertise in data-driven decision-making, creative strategy, and hands-on campaign execution.

This is a full-time position for someone who thrives in a collaborative environment, brings innovative ideas to the table, and has a hands-on approach to performance marketing.

Key Responsibilities:
  • Plan, launch, and optimize paid campaigns across Meta Ads and Google Ads platforms.
  • Create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.
  • Utilize tools like Google Analytics 4 and Google Tag Manager for performance tracking and attribution setup.
  • Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization.
  • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.
  • Interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.
  • Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.
Required Skills & Qualifications:
  • 2–4 years of experience in performance marketing, preferably in eCommerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
  • Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.
  • Familiarity with marketing AI tools for campaign automation and scaling.
  • Excellent communication skills, team spirit, and a solution-focused mindset.
Benefits:

Competitive compensation package, flexible work hours, and a dynamic work environment that encourages innovation and growth.

We offer a hybrid work culture, with occasional visits required depending on the job role and position.

Interested candidates can apply through our website.

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