
Senior Advertising Specialist
21 hours ago
We are seeking a highly skilled Senior Advertising Specialist to join our team. As a key member of our advertising team, you will be responsible for planning, executing, and managing campaigns across various advertising platforms to drive maximum ROI.
Key Responsibilities:
- Plan and execute campaigns across Google Ads (Search, Display, YouTube) and Facebook Ads (Meta Business Suite).
- Develop and manage Affiliate Marketing programs to drive sales and lead generation.
- Recruit, onboard, and maintain strong relationships with affiliates/partners.
- Optimize campaigns for CPA, CPC, CTR, ROAS, and conversions.
- Conduct A/B testing for creatives, ad copies, and landing pages.
- Monitor campaign performance, prepare reports, and provide actionable insights.
Requirements:
- 2–4 years of proven experience in Media Buying / PPC Campaigns.
- Strong hands-on experience with Google Ads Manager & Meta Ads Manager.
- Good understanding of Affiliate Marketing networks, tracking platforms, and payout models (CPA, CPL, CPS, CPM).
- Knowledge of Google Analytics, Tag Manager, Pixel tracking, and Conversion Optimization.
Growth Opportunities:
- A collaborative work culture.
- A competitive salary with performance-based incentives.
- Opportunities to expand skills in paid ads and affiliate marketing.
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