Export Business Lead
2 weeks ago
Job Summary
As a key member of the ITC team, the Export Business Lead will be responsible for leading the development and implementation of the Export Business plan. This role will involve managing and growing business for assigned brands and categories in overseas markets by effective brand marketing and driving the local distributor sales force.
Key Responsibilities
- Execute activities to ensure achievement of Business Plan for Branded FMCG Exports to international markets
- Manage and grow business for assigned brands and categories in overseas markets by effective brand marketing and by driving the local distributor sales force
- Drive ATL and BTL marketing campaigns for the assigned brand & category to increase consumer awareness
- Closely monitor competition activity through data analysis and capturing in-market feedback from importers
- Coordinate with advertising agency for development of packaging with appropriate labeling and POSM for international markets
- Track primary and secondary sales in targeted countries
- Develop select international markets by identifying the right distributor / importer
- Coordinate with production and logistics to ensure timely export shipments
- Customer servicing of existing international distributors including monitoring of shipments, payments etc
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Export Business Development Manager
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Export Business Development Manager
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