Digital Marketing Specialist
4 days ago
Mayfair Housing, a leading real estate company, is seeking an experienced Digital Marketing Specialist to drive our online presence and attract potential customers. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that showcases our properties and communities.
Key Responsibilities:
We are looking for someone with a strong background in digital marketing who can help us achieve our business objectives. Your tasks will include:
- Developing and implementing a social media strategy across various platforms (Facebook, Instagram, LinkedIn, etc.)
- Creating engaging and visually appealing content showcasing Mayfair's properties, communities, and brand story
- Managing daily posting, scheduling, and community engagement across all social media channels
- Analyzing social media performance using analytics tools and reporting on key metrics (engagement, reach, lead generation)
- Staying up-to-date on the latest social media trends and platforms relevant to the real estate industry
Paid Advertising & SEO:
In addition to social media, we are also looking for someone with expertise in paid advertising and search engine optimization (SEO). Your responsibilities will include:
- Developing and managing targeted PPC advertising campaigns (Google Ads, social media ads) to reach new audiences and generate leads
- Managing and optimizing search engine marketing (SEM) campaigns to increase website traffic and brand visibility
- Analyzing campaign performance and optimizing spending for maximum return on investment (ROI)
Qualifications:
To be successful in this role, you will need:
- A bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- 2-3 years of experience in digital marketing with a strong focus on real estate
- Proven experience in social media marketing, content creation, and community management
- Experience with SEO best practices and analytics tools (Google Search Console, etc.)
- Working knowledge of PPC advertising platforms (Google Ads, social media ads)
- Excellent analytical and problem-solving skills
- Strong written and communication skills
- Ability to manage multiple projects simultaneously and prioritize tasks effectively
- A passion for the real estate industry and an understanding of current market trends
Salary: $85,000 - $110,000 per year, depending on experience. We offer a competitive benefits package, including health insurance, retirement plan, and generous PTO policy. If you are a motivated and results-driven professional looking to take your career to the next level, please submit your application.
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