Data Insights Expert

3 days ago

Ahmedabad, Gujarat, India beBeeAnalytics Full time ₹ 8,00,000 - ₹ 16,00,000

Job Title: Data Insights Expert

We are seeking a seasoned Data Insights Expert to join our team. As a key member of our organization, you will play a crucial role in driving business growth through data-driven decision making.

Campaign Targeting & Selection

You will identify target customers for direct mail campaigns by pulling and preparing data using SQL. This involves analyzing historical performance metrics such as response rate, approval rate, conversion rate, loan size, and payment performance.

To succeed in this role, you must have the ability to make informed selections for upcoming campaigns based on a combination of quantitative data and qualitative business context.

Performance Analysis & Optimization

Maintain and monitor performance metrics. Identify and communicate trends, risks, and opportunities to stakeholders. Recommend strategies to improve campaign performance and profitability.

You will use data-driven insights to directly influence credit policy and campaign execution. Weigh trade-offs between targeting breadth, expected performance, and operational constraints.

Business Decision-Making

Use your expertise to drive high-impact decisions that propel our business forward.

We value candidates with experience managing portfolio performance and making business-driven credit policy decisions in a consumer lending financial services company.

Requirements:

  • Experience: Minimum 3 years in a consumer lending financial services company managing portfolio performance and making business-driven credit policy decisions.
  • Business Acumen: Proven track record of interpreting data within a business context to make high-impact decisions.
  • Technical Skills:
    • SQL – Proficiency in writing complex queries to extract and manipulate large datasets.
    • Excel – Advanced skills, including pivot tables, calculated fields, and data visualization.
    • Python – Ability to run underwriting (UW) and response rate models to score customer populations for direct mail targeting.
  • Analytical Skills: Ability to identify performance drivers, isolate anomalies, and develop actionable recommendations.
  • Communication: Strong verbal and written English skills for presenting findings to non-technical stakeholders.

Preferred/Plus Factors:

  • Experience with direct mail marketing in a financial services context.
  • Familiarity with credit bureau data and segmentation strategies.
  • Understanding of consumer credit products, including installment loans and lines of credit.

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