Digital Marketing Professional
1 week ago
This role is focused on managing and executing a comprehensive digital marketing strategy to drive traffic, sales, and consumer engagement.
Key Responsibilities:
- Develop and execute the company's D2C digital marketing strategy for website and WhatsApp channels aligned with overall business goals
- Define and implement a comprehensive digital roadmap to support brand and business objectives
- Plan annual/quarterly digital campaigns to support product launches and promotions
- Lead performance marketing campaigns across Google, Meta, and affiliate networks
- Manage SEO, paid search, display ads, and influencer-led campaigns to drive traffic, sales, and consumer engagement
- Oversee the performance, design, and optimization of the company's D2C website to ensure seamless and engaging user experience
- Track and report key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rate, return on ad spend (ROAS), and customer lifetime value (CLV)
Requirements:
- Master's degree in any discipline from a Tier 1 institute
- At least 3-4 years of work experience in digital marketing
- Proven track record of driving business growth through digital marketing initiatives
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