Optimize Digital Growth

22 hours ago

Thoothukudi, Tamil Nadu, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 80,00,000
Senior Performance Marketer

About Us:

We are pioneering the future of Artificial General Intelligence with groundbreaking research and innovative AI products.

Position Overview:

This role will be responsible for developing, executing, and managing paid marketing campaigns to drive user acquisition, maximize return on investment (ROI), and scale our customer base.

Key Responsibilities:

  • B2B SaaS marketing experience is mandatory, with a deep understanding of SaaS sales cycles, customer lifetime value (CLV), and the need for ongoing user retention.
  • Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth.
  • Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
  • Drive growth initiatives through retargeting, CRM-based campaigns, and advanced segmentation strategies.

Requirements:

  • 4-6 years of experience in performance marketing, digital advertising, or similar roles with a proven track record of driving measurable results.
  • In-depth knowledge of performance marketing channels, including search (Google, Meta and other channels).
  • B2B SaaS marketing experience is mandatory, with a proven track record of executing and optimizing performance marketing campaigns in a B2B environment.

Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • Strong analytical and problem-solving skills, with ability to interpret data and make informed decisions.
  • Excellent communication and interpersonal skills, with ability to collaborate with cross-functional teams.

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