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Digital Marketing Specialist

1 month ago

Kolkata, West Bengal, India Favfly Full time
Job Overview

We are seeking a highly skilled Digital Marketing Specialist to lead our paid advertising efforts. In this role, you will be responsible for planning, executing, and optimizing campaigns across social media platforms. The ideal candidate will closely monitor campaign performance, ensuring key KPIs and ROI goals are achieved.

Key Responsibilities:
  • Plan and manage paid campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
  • Monitor and analyze campaign performance, ensuring KPIs and ROI targets are consistently met.
  • Utilize data to drive optimization and perform A/B testing for ad creatives and audience targeting.
  • Effectively manage advertising budgets to maximize ROAS, CPA, and other key performance metrics.
  • Develop and fine-tune audience targeting strategies for both customer acquisition and retention.
  • Work closely with design and content teams to produce engaging and effective ad creatives.
  • Conduct market research and competitor analysis to stay ahead of industry trends and improve campaign performance.
  • Provide detailed reports on campaign performance, offering actionable insights and strategic recommendations.
Requirements:
  • 3+ years of experience in performance marketing, including hands-on management of Google Ads, Facebook Ads, and other platforms.
  • Proficiency in tools like Google Analytics, Facebook Ads Manager, and other ad management platforms.
  • Strong understanding of key marketing metrics, such as CPA, CTR, ROAS, and LTV.
  • Excellent data analysis skills, with the ability to extract and present valuable campaign insights.
  • Experience in A/B testing and optimizing landing pages and ad creatives for better performance.
  • Strong written and verbal communication skills for effective reporting and collaboration.
  • High attention to detail to ensure campaigns align with brand guidelines and objectives.
  • Ability to stay current with digital marketing trends and continuously adapt strategies.