Digital Marketing Specialist

3 weeks ago


Kolkata, West Bengal, India Coderea Technologies Full time
Digital Marketing Specialist

At Coderea Technologies, we are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will have excellent communication skills and be proficient in using Google Analytics and social media monitoring tools. Key responsibilities include developing digital marketing plans, managing teams to execute and optimize them, and providing insights and ideas to product managers on existing and new marketing campaigns. The successful candidate will be able to prioritize tasks and meet deadlines, and have a strong understanding of the power of feed marketing.

Responsibilities:
  • Develop digital marketing plans and manage teams to execute and optimize them.
  • Provide insights and ideas to product managers on existing and new marketing campaigns.
  • Monitor social media performance and build user engagement, branding, and traffic.
  • Devising strategies to drive online traffic to the company website.
  • Evaluating customer research, market conditions, and competitor data.
  • Managing online brand and product campaigns to raise brand awareness of the company website.
  • Work to develop compelling content for social and digital media platforms including Twitter, Facebook, YouTube (video), LinkedIn, and other social media to provide reach for key launches, promotions, and viral marketing efforts.
  • Tracking conversion rates and making improvements to the website.
  • Update, publish, and maintain web site content thereby improving the usability, design, content, and conversion.
  • Lives and breathes social media marketing and has hands-on experience in cultivating social communities.
  • Excellent project management skills and ability to manage multiple projects and deadlines in a fast-paced environment.
  • Understands the power of feed marketing.
  • Demonstrated creativity and documented immersion in social media.
  • Be the eyes and ears of our brand as if your own reputation depended on it.
  • Build and maintain our content distribution network by way of social media channels.
  • Day-to-day scheduling, content creation, maintenance, and updates for social media accounts including but not limited to Twitter, Facebook, Tumblr, Instagram, Google.


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