Digital Marketing Specialist

5 days ago


Kolkata, West Bengal, India Expertia AI Full time
Job Description

We are seeking a skilled Digital Marketing Specialist to manage and develop our pay per click and social media advertising campaigns.

Key Responsibilities:

  • Manage and develop pay per click and social media advertising campaigns.
  • Analyse and optimise campaign success through keyword research and A/B testing.
  • Create targeted campaigns, including writing copy and testing landing pages.
  • Work with internal stakeholders to create copy and other creative content.
  • Provide regular reports on performance metrics and market related insights.
  • Analyse and report on ROI for all PPC campaigns.
  • Stay up-to-date with market and technology related developments.

Requirements:

  • Relevant previous experience and success in a similar role.
  • Current knowledge of Google Analytics and other digital marketing software and tools.
  • Strong analytical ability and experience working with data.
  • Strong Excel experience.
  • Ability to communicate effectively with the team.

Benefits:

  • Cell phone reimbursement
  • Internet reimbursement
  • Paid sick time
  • Provident Fund


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