Fashion Communications Expert

2 days ago


Aligarh, Uttar Pradesh, India beBeeDigitalCommunicationsManager Full time ₹ 9,00,000 - ₹ 12,00,000

Job Summary:

This role involves overseeing the development and execution of digital communication strategies that reinforce our brand's positioning as a leader in modern Indian fashion.

Key Responsibilities:
  • 1. Brand Voice & Storytelling:
    • Evaluate and refine our brand voice to ensure consistency across all digital channels.
    • Establish guidelines for tone and style to maintain a cohesive narrative.
  • 2. Campaign Strategy & Execution:
    • Conceptualise compelling campaigns that align with our product drops, festivals, collaborations, and brand initiatives.
    • Coordinate campaign execution to maximise engagement and conversions.
  • 3. Content Creation & Design:
    • Design and produce high-quality digital communication assets, including static creatives, Reels, Stories, GIFs, emailers, and website banners.
    • Oversee the visual content creation process to ensure consistency with our brand aesthetics.
  • 4. Digital Engagement & Community:
    • Manage day-to-day digital communication to ensure timely, engaging, and relevant messaging.
    • Develop creative content that drives conversations, shares, and saves.
  • 5. Innovation & Trendspotting:
    • Stay up-to-date on the latest digital communication trends, platform updates, and content formats.
    • Introduce innovative ideas for storytelling and brand expression that resonate with our evolving audience.

The ideal candidate will have a passion for fashion and a commitment to delivering exceptional online shopping experiences.



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