Senior Fashion PR Manager

4 days ago

Aligarh, Uttar Pradesh, India beBeeFashion Full time ₹ 12,00,000 - ₹ 15,00,000

About Us

We are a fashion and lifestyle company seeking a dynamic professional to lead our communications and media strategy. This role is an excellent opportunity for someone with a passion for the fashion industry and a strong background in public relations.

Job Description

The Public Relations Manager will be responsible for building relationships with fashion editors, stylists, influencers, and journalists; pitching trend-relevant stories; securing impactful media placements in fashion and lifestyle publications. The ideal candidate will have a proven track record of success in the fashion industry and a keen eye for style and trends.

  • Fashion Media Relations & Thought Leadership: Establish and maintain relationships with key players in the fashion industry, including editors, stylists, influencers, and journalists.
  • PR Strategy: Develop and execute integrated PR campaigns that reflect our brand's aesthetic, positioning, and seasonal focus.
  • Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations, ensuring strong media turnout and post-event coverage.
  • Crisis Communication: Handle sensitive brand issues with timely and strategic messaging.
  • Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
  • Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
  • Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
  • Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
  • Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.

Requirements

To be successful in this role, you will need:

  • A bachelor's degree in public relations, marketing, or a related field.
  • At least 5 years of experience in the fashion industry, preferably in public relations.
  • Strong relationships with key players in the fashion industry, including editors, stylists, influencers, and journalists.
  • Proven track record of success in securing media placements and managing PR campaigns.
  • Excellent communication and interpersonal skills.
  • Ability to work well under pressure and meet deadlines.

Benefits

We offer a competitive salary and benefits package, including:

  • Health insurance.
  • Dental insurance.
  • Vision insurance.
  • 401(k) matching.
  • Paid time off.

About Our Company

We are a dynamic and innovative company dedicated to delivering exceptional results in the fashion industry. We value creativity, teamwork, and a passion for excellence. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply.

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