International Business Development Professional
1 day ago
Sales and Marketing Executive
**Key Responsibilities:**
- Lead market research initiatives to identify international markets, assess trends, competitors, and customer needs.
- Analyze data insights into consumer behavior, preferences, and purchasing patterns in target markets.
- Develop comprehensive marketing strategies aligned with organizational goals and objectives.
- Create and implement regional/country-specific marketing plans and budgets, outlining tactics for market penetration and sales growth.
- Adapt marketing materials and messaging to resonate with diverse international audiences.
- Position products/services effectively in each market, considering cultural, economic, and regulatory factors.
- Oversee digital marketing campaigns across various platforms to drive brand awareness and lead generation internationally.
- Monitor campaign performance, optimize strategies based on data insights, and report key metrics.
- Establish partnerships with stakeholders, distributors, influencers, and industry leaders in target markets.
- Coordinate logistics and shipment activities to ensure timely product delivery to international customers.
- Develop business relationships with clients, ensuring order follow-up, after-sales feedback, and payment recovery.
- Collaborate with sales teams to support distributor relationships and ensure effective market entry strategies.
- Work closely with product development and other departments to align marketing strategies with product launches, promotions, and sales initiatives.
- Conduct customer visits, including domestic and international travel, and attend exhibitions.
- Provide samples to customers and coordinate with laboratories to ensure sample accuracy.
- Ensure timely consignment delivery and collaborate with management for guidance, support, and promotion.
- Provide market insights and feedback to enhance product/service offerings and competitive positioning.
**Qualifications:**
- Proven working experience in sales and marketing, particularly within the same industry (Indian and International geography).
- Strong analytical skills and data-driven thinking.
- BS/MS degree in marketing or a related field.
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