Beauty Brand Influencer Marketer

3 hours ago


Kottayam, Kerala, India beBeeInfluencer Full time ₹ 50,00,000 - ₹ 1,00,00,000
Influencer Marketing Role

Sotrue is seeking an Influencer Marketing Executive to drive influencer-led initiatives. This role involves managing influencer collaborations and campaigns end-to-end to enhance brand visibility, build credibility, and drive growth on platforms like Instagram, YouTube, and beyond.

Key Responsibilities:

  • Develop and execute influencer marketing strategies tailored to beauty, skincare, & grooming categories.
  • Identify, onboard, and manage beauty, lifestyle, and wellness influencers/content creators.
  • Plan and run targeted campaigns around product launches, festive seasons, and ongoing brand initiatives.
  • Collaborate with brand & creative teams to design engaging influencer briefs and ensure brand alignment.
  • Negotiate contracts, manage deliverables.
  • Monitor campaign performance, generate insights, and optimize future initiatives.
  • Stay updated with trends in the beauty & personal care influencer space to keep Sotrue ahead of the curve.
  • Maintain a structured influencer database with performance metrics.

Qualifications:

  • 2–3 years of experience in influencer marketing, preferably with beauty brands.
  • Proven track record of managing impactful influencer campaigns.
  • Strong understanding of content marketing, creator trends, and Instagram-first strategies.
  • Excellent communication, relationship-building, and negotiation skills.
  • Familiarity with influencer tools and campaign analytics.
  • Ability to thrive in a fast-paced, high-growth environment.


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