Senior Digital Marketeer

2 weeks ago

Noida Bengaluru Bangalore Mumbai, India beBeeDigitalMarketing Full time US$ 1,50,000 - US$ 2,00,000
Job Description

We are seeking an experienced Digital Marketing Business Consultant to join our team. As a Senior Digital Marketeer, you will work closely with our customers to deliver exceptional digital experiences.

  • Lead inspiring business discovery workstreams, and perform industry and customer research to establish the customer's 'why'. You will be responsible for driving business impact through data-driven marketing strategies.
  • Maximise digital adoption: Utilise data to proactively analyse opportunities and identify customer journeys & consumer behaviours that can be influenced to drive Adobe's digital impact.
  • Directly engage clients to improve & understand their as-is Customer segmentations, have a specialist's focus on optimisation & personalisation across Marketing channels.
  • Improve & monetize Customer Journeys & Marketing Campaign Performance: Analyse and Recommend how to make Journeys & Campaigns more effective via UX changes, CX changes, A/B Tests, etc.
  • Work with client to enable them to understand and leverage Marketing Data Collection Strategy to best leverage Adobe solutions.
  • Ideation, Planning, Delivery, Measurement & Optimization of Experience Cloud use cases, their associated customer benefits and how to measure them.
  • Work with Client teams & Stakeholders to identify Business Requirements, KPIs to capture: as Documentation – BRDs, Journey Understanding documents.
  • Develop effective customers partnerships (Senior levels) to align on business goals, critical metrics and future state thinking.
  • Create dashboards for management reporting, insights and/or problem analysis.
  • Identify trends and industry examples that support the creation of impactful use cases that bring a customer's business goals to life.
  • Play & think like an end consumer / Customer to enable Product UATs and feedback cycle.
  • Research and define customer personas and build ideal state customer journey maps.
  • Build customer roadmaps, develop, and lead execution of the tactical plans to implement the next phase of the roadmap.
  • Design and implement processes & ways of working to drive operational efficiencies.
  • Coordinate the execution of marketing activities by Adobe teams or customer teams.
  • Design and implement the measurement frameworks needed to monitor, optimise and report on tangible business outcomes for the Customer.
  • Support the evolution and optimisation of practice artefacts, be an active and engaged member of the Business consulting community.
  • Inform the evolution of our go to market and represent our group and services credibly and effectively in pre-sales scenarios, and on external platforms.
  • Mentor, support and collaborate with your peers to scale your expertise and influence.

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