
Chief Digital Marketing Officer
2 weeks ago
This role is for a senior marketing manager responsible for developing, executing and optimizing the digital marketing strategy in India.
The successful candidate will be a data-driven marketer with experience of working on software/technology brands and deep understanding of digital marketing in India.
Key Responsibilities:
- Develop and execute a comprehensive digital marketing strategy that drives awareness, engagement and conversion for Creative Cloud and Acrobat portfolios.
- Lead full-funnel marketing programs in partnership with cross-functional teams to deliver against annual strategies and business goals.
- Drive innovation and creativity through championing the audience and applying audience insights and marketing analytics.
- Collaborate cross-functionally to optimize consumer journeys, set up new strategic partnerships and create breakthrough content and messaging.
- Project manage campaign launches including managing creative agencies while communicating details and timelines to cross functional teams and business leads.
- Run forecasts and budget for marketing programs in connection to quarterly and annual plans.
- Play a key role in quarterly business and marketing reviews defining the narrative for India and influencing the Executive team to agreement on strategic shifts and trade-offs.
- Use data analytics and market insights to identify key drivers for growth and optimization.
Requirements:
- 10+ years of B2C digital marketing experience working on software/technology brands with deep understanding of digital marketing in India.
- Strong analytical and data-driven decision-making skills.
- Clear communicator.
- Exceptional critical thinking with ability to translate market insights into actionable marketing strategies focused on outcomes.
- Deep experience working on full-funnel campaigns including digital, social media, influencer marketing and trans-creation of global campaigns for local markets.
- Experience working with agencies to craft compelling messages that captivate audiences and offer them compelling solutions.
- Customer-first approach understanding their needs and motivations to build outstanding experiences and successful customer journeys.
- Balance creative inspiration with strong commercial understanding.
- Excellent project management skills and ability to work in a fast-paced environment with attention to detail.
- Navigate matrix organization and influence people at all levels of the organisation.
Qualifications:
- Relevant bachelor's degree required.
- Knowledge of Adobe products highly desirable.
- Proficient spoken and written English additional languages for India valued.
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