
Brand Growth Specialist
4 days ago
Job Overview
This role focuses on developing and executing marketing strategies to support brand growth.
Key Responsibilities:
- Market Understanding: Understand customer behaviors, preferences, and pain points;
- New Product Development (NPD): Assist in creating engaging content across various touchpoints;
- Communication Development: Manage all consumer interactions - social media, performance marketing, influencer collaborations, brand campaigns;
- Data Analysis: Drive insights and learnings for marketing initiatives;
- Stakeholder Management: Collaborate with cross-functional teams and external partners;
- Offline Business Health: Track metrics like distribution, revenue, visibility, and planogramming;
- Support product success through sales support, customer service, and portfolio management.
Requirements:
- Bachelor's degree in Marketing, business administration, or related field;
- Experience in handling offline channel is required;
- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing;
- Highly motivated and self-driven team player;
- Ability to manage multiple projects simultaneously;
- Passionate about building a consumer brand.
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