Marketing Operations Manager

17 hours ago

Malappuram, Kerala, India beBeeSeniorExecutive Full time ₹ 9,00,000 - ₹ 10,80,000

Job Title: Senior Executive

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We are seeking a dynamic and detail-oriented professional to manage marketing operations. This role plays a crucial part in brand & marketing execution, focusing on exhibitions, social media coordination, sales collaterals, and vendor management.

Key Responsibilities:

  • Exhibitions & Trade Shows
    • Manage administrative and logistical deadlines for exhibitions and marketing events.
    • Coordinate with cross-functional teams to gather product and branding information.
    • Ensure timely delivery of collaterals, booth materials, and samples to event locations.
    • Collate leads and visitor data captured during events and ensure accurate upload to SFDC.
  • Social Media Coordination
    • Liaise between the company and external social media agency.
    • Collaborate with internal teams to source content ideas and product information.
    • Oversee planning, scheduling, and execution of social media content to ensure brand consistency.
  • Marketing Budget & Finance
    • Track marketing expenses and ensure adherence to allocated budgets.
    • Collaborate with finance team for processing invoices, vendor payments, and reconciliations.
    • Maintain records and reports on campaign spends and cost effectiveness.
  • Sales Collateral Management
    • Drive creation, review, and distribution of brochures, presentations, and product sheets.
    • Coordinate with design agencies, internal teams, and printers for timely execution.
    • Maintain repository of up-to-date marketing assets for sales team.
  • Vendor Management
    • Identify and evaluate vendors for printing, branding, gifting, and events.
    • Negotiate terms and ensure quality and timeliness of deliverables.
    • Maintain database of approved vendors with rate cards and service histories.
  • Brand Identity Implementation
    • Ensure consistent implementation of brand identity across all touchpoints.
    • Review physical and digital branding at office premises, packaging, events, and collaterals.
    • Audit and improve brand consistency with marketing leadership.
  • Lead Monitoring & Coordination
    • Monitor incoming enquiries generated through social media, website, and digital campaigns.
    • Maintain accurate records of enquiries and coordinate follow-up with sales teams.

Qualifications & Skills:

Bachelor's degree in Marketing, Business Administration, or related field.

2-4 years of experience in marketing operations, branding, or coordination.

Industry background preferably FMCG or marketing/creative agency background with BTL experience.

Strong project management, multitasking skills, excellent communication, sharp eye for detail, good design sensibility, and experience working with agencies, vendors, and internal stakeholders.

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