
Chief Marketing Experience Manager
1 day ago
About BuyerForesight
We empower businesses to connect with the right prospects through authentic, conversation-driven engagements backed by data-driven intelligence.
The Role
This role combines agency-side client management with operational excellence, ensuring events deliver measurable marketing results while leveraging our core strengths in audience intelligence and vendor partnerships.
Key Responsibilities
Event Marketing Operations:
- Liaise with Event Production team for end-to-end event production, from strategy development through post-event analysis
- Translate client marketing objectives into targeted event experiences using proprietary audience intelligence
- Coordinate with creative teams for event design aligning with broader marketing campaign goals
Client Partnership & Campaign Management:
- Serve as primary operational point of contact for assigned client accounts
- Lead client calls, present campaign strategies, and provide regular performance updates
- Collaborate on integrated marketing campaigns where events drive lead generation and brand engagement
- Manage campaign timelines, budgets, and deliverables across multiple clients simultaneously
Team Management:
- Oversee a team of 20-30 full-time employees including Regional Customer Success Managers, Audience Acquisition Team Leads, Campaign Specialists, and Data Research Associates
Performance & Analytics:
- Track and analyze campaign performance metrics, connecting event activities to marketing outcomes and ROI
- Use audience data and campaign insights to continuously optimize event experiences and operational processes
- Provide detailed post-event analysis and recommendations for future campaigns
Requirements
Experience:
- 12-15 years of progressive experience in marketing operations, event marketing, or experiential marketing with leadership responsibility
- Proven track record managing events at marketing agencies or in-house marketing teams
- Background in campaign management with understanding of marketing attribution and ROI measurement
Skills:
- Strong project management capabilities with experience using tools like Asana, Monday.com
- Vendor management experience including contract negotiation and relationship building
- Proficiency with marketing technology stack including CRM systems, event platforms, and analytics tools
Competencies:
- Client-facing communication skills with ability to present strategies and manage expectations
- Data-driven mindset with experience using audience insights to inform event design
- Crisis management abilities with proven experience handling real-time event challenges
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