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Digital Marketing Specialist

1 month ago


Gurgaon, Haryana, India Fabulous Media Pvt Ltd Full time
Fabulous Media Pvt Ltd: Instagram Marketing Specialist

We are seeking a highly skilled and creative Instagram Marketing Specialist to enhance our brand's online presence and drive engagement. The ideal candidate will have a deep understanding of Instagram's features and a proven track record of developing and executing successful social media campaigns.

Key Responsibilities:
  • Content Creation: Develop high-quality visual content that aligns with our brand's aesthetic and resonates with our audience.
  • Social Media Strategy: Create and implement a comprehensive Instagram strategy that supports our overall marketing goals, including content calendars and campaign planning.
  • Community Engagement: Foster a strong online community by actively engaging with followers through comments, messages, and mentions.
  • Analytics & Reporting: Monitor and analyze Instagram metrics and performance using tools like Instagram Insights, providing regular reports on growth, engagement, and campaign effectiveness.
  • Trend Monitoring: Stay up-to-date on the latest trends, tools, and best practices in Instagram marketing and social media.
  • Collaborations: Identify and collaborate with influencers, brand partners, and other relevant stakeholders to enhance reach and engagement.
  • Advertising: Plan and manage Instagram ad campaigns, optimizing for reach, engagement, and conversions based on analytics.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field (preferred).
  • Proven experience managing and growing Instagram accounts, preferably for brands or businesses.
  • Strong visual storytelling skills with a good eye for design and aesthetics.
  • Proficiency in social media management tools and analytics platforms.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Knowledge of current trends in social media, particularly Instagram.