Digital Marketing Strategist

1 day ago


Noida, Uttar Pradesh, India Servosys Solutions ( A Unit of EML Consultancy Full time
Overview

Servosys Solutions, a rapidly growing provider of software products and technology services, is seeking a Digital Marketing Strategist to join its team. This role will be pivotal in driving brand awareness, acquiring customers, and enhancing the company's digital presence.

Job Description

This role involves conceptualizing and executing various acquisition strategies, both paid and organic, and managing comprehensive digital marketing campaigns. The successful candidate will lead all acquisition efforts, including paid and organic channels, to drive brand equity and B2B traffic.

The ideal candidate will design and execute SEO & SEM campaigns focused on brand and direct-to-consumer (B2B) acquisition. They will manage paid campaigns across digital media platforms to drive brand awareness and equity.

Key responsibilities include:

  • Leading analytics and reporting, focusing on funnel analysis, conversion metrics, consumer journey paths, and cost of customer acquisition
  • Utilizing Adobe Marketing Automation Suite and Adobe Target for campaign management and to drive conversion
Requirements

The minimum requirements for this role include an MBA with overall 3-5 years of experience and preferably a few years spent in a Digital Agency. The ideal candidate will have strong experience in SEM, paid digital campaigns, and marketing.

The following skills and experiences are preferred:

  • Exceptional analytical skills with experience in conversion metrics and funnel analysis
  • Proficiency in GA4, GSC, and Clarity will be an advantage
  • Excellent communication and teamwork skills
Compensation

We offer a competitive salary of ₹50 lakhs per annum for this position, reflecting the company's commitment to attracting and retaining top talent.



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