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Digital Media Strategist
2 weeks ago
Execute and optimize paid media campaigns across Google Ads platforms to drive measurable results.
This role involves managing paid campaigns, creating keyword lists, structuring campaigns, and ensuring proper mapping to ad groups and landing pages.
Understanding client business objectives and formulating effective PPC strategies are key aspects of this position.
Oversight of campaign performance and optimization for better ROI is essential.
Setting up goals and funnels in Google Analytics, analyzing campaign performance, and providing regular reports are also part of the job.
Key Responsibilities:- Manage paid campaigns across multiple channels.
- Create and manage keyword lists.
- Formulate effective PPC strategies.
- Optimize campaign performance.
- Set up goals and funnels in Google Analytics.
- Provide regular performance reports.
- Strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing).
- Hands-on expertise in PPC and Search Engine Marketing.
- Proficient in Google Analytics for performance analysis.
- Familiarity with Digital Marketing principles and tools.
- Experience with Mobile App Campaigns and Google Shopping Campaigns (optional).
- Skilled in Microsoft Excel for reporting and analysis.
- A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics.
