Digital Marketing Strategist

2 weeks ago

Delhi, Delhi, India beBeePerformance Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Title: Marketing Strategy Executive

About our company:

We are a dynamic marketing & communications agency growing brands through strategy-first creativity. With 100+ brand success stories across FMCG, luxury retail, consumer electronics, health & wellness, fashion, and agritech, we've delivered measurable impact through compelling storytelling and data-driven campaigns.

Our portfolio includes industry leaders like:

  • Titan World
  • IFFCO Urban Gardens
  • Zandu Care/ Emami
  • Helios - The Watch Store
  • Kaze living
  • Revive home
  • K2 india

Our services span social media marketing, graphic design, performance marketing, search engine optimization, and integrated brand strategy—executed by a team of over 25+ creative strategists and marketers.

Key Responsibilities:

  • Strategy Development & Execution
  1. Develop and execute end-to-end performance marketing strategies that align with client goals and drive measurable growth.
  2. Ensure campaign objectives are clearly defined, executed, and optimized to achieve maximum ROI and customer acquisition.
Multi-Channel Campaign Management
  1. Plan, launch, and optimize paid marketing campaigns across Google Ads, Bing Ads, and key social platforms, including Meta (Facebook & Instagram).
  2. Align messaging with brand tone while tailoring creatives and copy to each platform's best practices.
Data & Performance Analytics
  1. Leverage tools like Google Analytics, Google Tag Manager, and platform-specific insights to track user behavior, campaign performance, and conversion pathways.
  2. Use data to inform decisions and iterate on strategy for continuous improvement.
Campaign Optimization & Experimentation
  1. Continuously A/B test creatives, ad copies, targeting, and bidding strategies to identify high-performing combinations.
  2. Stay agile and responsive to market dynamics to meet evolving campaign objectives.
Collaboration & Communication
  1. Collaborate cross-functionally with content, creative, strategy, and client servicing teams to ensure integrated campaign execution.
  2. Present campaign insights, performance reports, and optimization plans to internal stakeholders and clients.
Reporting & Insights
  1. Prepare detailed campaign performance reports with actionable insights and strategic recommendations.
  2. Analyse KPIs such as CTR, conversion rate, CAC, ROAS, and engagement metrics to drive future planning.

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