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Marketing Data Analyst

1 month ago

Gurgaon, Haryana, India Cloud Certitude Full time
Job Description

Cloud Certitude is a leading IT company dedicated to providing innovative technology solutions and services to businesses across various industries. With a strong focus on delivering exceptional value to our clients, we combine technical expertise, strategic thinking, and a customer-centric approach to drive digital transformation and enable business growth.

Roles and Responsibilities:

  • Data Management: Organize and maintain databases of potential leads and existing customer information to ensure accuracy and relevance of data.
  • Marketing Strategies: Work closely with marketing managers to develop strategies for outbound data generation, utilizing various channels such as social media, online platforms, and email marketing.
  • Campaign Performance: Monitor the performance of outbound campaigns and provide regular reports to the marketing team, analyzing data to identify opportunities for optimization and improvement in outbound data generation efforts.
  • Market Research: Conduct market research to identify trends, consumer preferences, and competitor strategies, analyzing data to provide insights for marketing campaigns and product development.
  • Marketing Analytics: Learn to use marketing analytics tools to track key performance indicators (KPIs) and measure the effectiveness of marketing efforts, assisting in generating reports and dashboards to communicate insights to the marketing team.