Market Research Analyst

4 days ago


Gurgaon, Haryana, India Maruti Suzuki India Limited Full time

Job Summary

Maruti Suzuki India Limited is seeking a skilled Market Research Analyst to join our team. The successful candidate will be responsible for conducting market research studies, analyzing data, and providing actionable insights to drive business growth and competitiveness.

Responsibilities

• Conduct market research studies to gather data and insights on market trends, consumer behavior, and competitor activity.

• Analyze data from various sources, including market research reports, academic studies, and industry publications.

• Develop and maintain relationships with academic and research institutes to generate digital intellectual property (IPR) for MSIL from sponsored research.

• Identify technologies that can be converted into business models or applications, and explore partnerships and projects with academia and research institutes.

• Conduct competitor analysis across various segments to identify opportunities for growth and improvement.

• Present findings to management in the form of reports, presentations, and data visualizations.

Requirements

• Bachelor's degree in a relevant field, such as marketing, business, or economics.

• Minimum 2-3 years of experience in market research or a related field.

• Strong analytical and problem-solving skills, with the ability to communicate complex data insights to non-technical stakeholders.

• Excellent interpersonal and communication skills, with the ability to build relationships with academic and research institutes.

Preferred Qualifications

• MBA or Master's degree in a relevant field.

• Experience with statistical tools and models, such as Excel, SPSS, or SAS.

• Knowledge of data visualization tools, such as Tableau or Power BI.



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