Ecommerce Category Optimization Specialist

3 days ago

Mumbai, Maharashtra, India beBeeCategory Full time ₹ 9,00,000 - ₹ 12,00,000
Category Manager Job

About the Role: We are seeking a skilled Category Manager to join our team. This individual will be responsible for managing product categories in a fast-paced, hyper-local ecommerce environment.

The Category Manager role involves driving sales, profitability, and customer satisfaction by curating and optimizing the product mix, managing supplier relationships, and ensuring seamless category performance to meet the immediate needs of customers.

Key Responsibilities:
  • Sales and Revenue Growth: Develop and execute strategies to increase online sales and revenue through ecommerce channels. Identify new business opportunities and partnerships to expand the company's online presence. Analyze sales data and market trends to optimize product listings and pricing strategies and customer feedback.
  • E-commerce Strategy Development: Develop and implement comprehensive e-commerce strategies in alignment with the company's overall goals. Stay updated on industry best practices, emerging trends, and technological advancements to maintain a competitive edge.
  • Marketing & Performance Monitoring and Reporting: Monitor key performance indicators (KPIs) for e-commerce accounts and regularly report on performance. Utilize data analytics tools to track and analyze sales metrics, customer behavior, and market trends. Collaborate with the marketing team to create and implement online marketing campaigns, promotions, and product launches. Manage performance marketing for individual channels, Optimize the campaigns and identify opportunity areas to grow revenue. Ensure that e-commerce platforms are effectively showcasing the company's products through compelling content and visuals.
  • Cross-Functional Collaboration: Work closely with internal teams, including marketing, product development, and supply chain, to ensure seamless coordination in executing e-commerce strategies. Provide feedback to the product team based on market trends.
Required Skills and Qualifications:
  • Bachelor's degree in business administration, marketing, supply chain management, or a related field.
  • 3-7 years in category management, merchandising, or a similar role in ecommerce or retail, with experience in fast-moving consumer goods.
  • Proven track record of managing end-to-end product categories, including assortment planning, pricing, promotions, and inventory control.
  • Familiarity with Google analytics and performance metrics like CTR, CR, open rate etc.
  • Experience in Q-commerce, FMCG, retail, or ecommerce marketplaces is highly desirable.
What We Offer:
  • Competitive compensation.
  • Learning benefits.
  • Generous leave policy.
  • Medical Insurance.
  • A collaborative, growth-driven work environment.

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