Email Marketing Strategist

4 weeks ago


Gurgaon, Haryana, India NMG Technologies Full time

Job Title: Email Marketing Specialist

We are seeking a highly skilled Email Marketing Specialist to join our team at NMG Technologies. The ideal candidate will have a strong understanding of email marketing principles, including campaign planning, execution, and optimization.

Responsibilities:

  • Develop and implement email marketing strategies aligned with client goals and industry best practices.
  • Manage and segment subscriber lists to ensure targeted, relevant communications.
  • Analyze campaign performance and provide actionable insights to improve future campaigns.
  • Collaborate with the team to create Standard Operating Procedures (SOPs) for email marketing processes.

Requirements:

  • 3+ years of experience in email marketing, preferably in an agency or multiclient environment.
  • Proficiency in email marketing platforms such as Brevo, Sendinblue, Omnisend, Mailchimp, and HubSpot.
  • Strong understanding of email deliverability factors, including health scores, content optimization, and spam prevention.
  • Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.

Preferred Skills:

  • Experience with A/B testing and optimization techniques for email campaigns.
  • Knowledge of HTML and CSS for email template design.


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