Email Marketing Strategist
4 weeks ago
Job Title: Email Marketing Specialist
We are seeking a highly skilled Email Marketing Specialist to join our team at NMG Technologies. The ideal candidate will have a strong understanding of email marketing principles, including campaign planning, execution, and optimization.
Responsibilities:
- Develop and implement email marketing strategies aligned with client goals and industry best practices.
- Manage and segment subscriber lists to ensure targeted, relevant communications.
- Analyze campaign performance and provide actionable insights to improve future campaigns.
- Collaborate with the team to create Standard Operating Procedures (SOPs) for email marketing processes.
Requirements:
- 3+ years of experience in email marketing, preferably in an agency or multiclient environment.
- Proficiency in email marketing platforms such as Brevo, Sendinblue, Omnisend, Mailchimp, and HubSpot.
- Strong understanding of email deliverability factors, including health scores, content optimization, and spam prevention.
- Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
Preferred Skills:
- Experience with A/B testing and optimization techniques for email campaigns.
- Knowledge of HTML and CSS for email template design.
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