Email Marketing Strategist

4 weeks ago

Gurgaon, Haryana, India NMG Technologies Full time

Email Marketing Specialist

At NMG Technologies, we're seeking a highly skilled Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will be responsible for planning, executing, and optimizing email marketing campaigns across multiple platforms.

Key Responsibilities:

- Develop and implement email marketing strategies aligned with client goals and industry best practices.

- Create and manage email campaigns using platforms such as Brevo, Sendinblue, Omnisend, Mailchimp, and HubSpot.

- Design and optimize customer journey email sequences.

- Monitor and improve email deliverability, open rates, and click-through rates.

- Manage and segment subscriber lists to ensure targeted, relevant communications.

- Analyze campaign performance and provide actionable insights to improve future campaigns.

- Stay up-to-date with email marketing trends, best practices, and anti-spam regulations.

- Collaborate with the team to create Standard Operating Procedures (SOPs) for email marketing processes.

- Work with automation tools like Zapier and ManyChat to streamline data collection and list management.

Qualifications:

- Degree in Marketing, Digital Communications, or related field.

- 3+ years of experience in email marketing, preferably in an agency or multi-client environment.

- Proficiency in email marketing platforms such as Brevo, Sendinblue, Omnisend, Mailchimp, and HubSpot.

- Strong understanding of email deliverability factors, including health scores, content optimization, and spam prevention.

- Experience with marketing automation tools like Zapier and ManyChat.

- Familiarity with CRM systems and their integration with email marketing platforms.

- Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.

- Strong written and verbal communication skills.

- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Skills:

- Experience with A/B testing and optimization techniques for email campaigns.

- Knowledge of HTML and CSS for email template design.

- Familiarity with GDPR and other relevant data protection regulations.

- Experience with Sales Navigator or similar prospecting tools.

- Understanding of both B2B and B2C email marketing strategies.

We're looking for a talented Email Marketing Specialist to help us drive business growth through effective email marketing strategies. If you have a passion for digital communications and a proven track record in email marketing, we'd love to hear from you.

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