Senior Account Enablement Specialist

2 days ago

Gandhinagar, Gujarat, India beBeeEnablement Full time ₹ 12,00,000 - ₹ 22,00,000
Job Overview

We are seeking a skilled Senior Account Enablement Specialist to join our team. This role involves translating go-to-market strategies into operational systems across our ABM, outreach, and CRM stack, using modern RevOps tools.

Main Responsibilities:
  • Implement, administer, and maintain AI-driven Automation tools including Clay, SmartLead, Zoho CRM, GetSales.io, Apollo, and other Mar Tech tools.
  • Partner with Marketing and Sales teams to streamline CRM workflows, lead routing, and campaign attribution.
  • Create and maintain performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms.
  • Execute account-based marketing strategies focused on driving new business and expanding existing revenue in close collaboration with Sales, Customer Experience, and Marketing teams.
  • Coordinate with Sales, CX, and cross-functional teams to shortlist target accounts, map pain points, and operationalize ABM plans.
  • Monitor performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms.
  • Partner with Marketing Ops and RevOps teams to streamline CRM workflows, lead routing, and campaign attribution.
  • Translate strategic input from Product Marketing and Content into account-specific assets and value propositions ready for deployment.
  • Oversee execution timelines with external vendors and agencies to deliver campaigns efficiently and on schedule.
Requirements

To be successful in this role, you will need the following skills and qualifications:

  • At least 3 years of experience in Account-Based Marketing, preferably in B2B marketing and/or B2B SaaS industry.
  • Hands-on experience with Clay, Zoho CRM, GetSales.io, Salesforce/Pipedrive, and automation tools like Zapier or Make or comparable technical tools.
  • Proven ability to plan and execute multi-channel campaigns aligned to account segments, company size, and deal stages.
  • An affinity for learning complex, highly technical products and strong technical aptitude generally.
  • Excellent analytical thinking—ability to identify conversion gaps and optimize based on data signals.
  • Self-starter who can work independently and take ownership of Revenue operations.

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