Email Marketing Professional

1 week ago


Lucknow, Uttar Pradesh, India beBeeEmailMarketing Full time ₹ 40,00,000 - ₹ 80,00,000
Email Marketing Specialist

We are seeking a talented Email Marketing Specialist to strengthen our engagement with our growing community. This role involves managing and maintaining our websites, improving SEO rankings, and ensuring our online presence remains fast, user-friendly, and aligned with our brand guidelines.


Key Responsibilities:
  • Websites Management:
    • Manage and maintain our three websites - update content, publish blogs, events, and multimedia, and introduce new features as needed
    • Handle web hosting and domain management for existing and new projects
    • Improve SEO rankings through regular audits, keyword optimization, and analytics tracking
    • Ensure websites remain fast, user-friendly, and aligned with brand guidelines
    • Manage Google Workspace across all domains (email setup, permissions, troubleshooting)
  • Email Campaign Management:
    • Design, build, and execute campaigns via Mailchimp, Mailerlite, or similar platforms
    • Set up automated journeys and sequences (e.g. onboarding series, re-engagement flows, pledge follow-ups)
    • Draft and edit subject lines, preview text, and body copy in collaboration with content leads
    • Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates
  • Audience Segmentation & Analytics:
    • Segment lists by interest, behavior, and engagement to ensure targeted outreach
    • Maintain clean, updated supporter databases
    • Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters
    • Translate data insights into recommendations for improved engagement
  • Deliverability & Technical Setup:
    • Ensure compliance with email regulations (GDPR, CAN-SPAM)
    • Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices
    • Work with technical consultants when advanced troubleshooting or integrations are needed
  • Strategy & Collaboration:
    • Align email strategies with broader campaign objectives (petitions, calls-to-action, fundraising, pledge journeys)
    • Support integration of email into multi-channel campaigns (social, WhatsApp, website, events)
    • Collaborate with communications and campaign teams to ensure consistency across all touchpoints

In this role, you will have the opportunity to develop and implement effective email marketing strategies, work collaboratively with cross-functional teams, and make a meaningful impact on our community's engagement and growth.


Requirements:
  • Proven experience in email marketing and digital communications
  • Strong knowledge of email marketing automation tools and platforms
  • Excellent writing and editing skills
  • Ability to analyze data and provide actionable insights
  • Experience with Google Workspace and email setup


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