Chief Customer Experience Strategist

5 days ago

Cochin, Kerala, India beBeeInsight Full time ₹ 18,00,000 - ₹ 24,00,000

Consumer Insights Leader

We are seeking a dynamic Consumer Insights Professional to lead the insights function at our organisation. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities.

The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication.

Main Responsibilities:

  • Strategic Research & Planning
  • Develop and execute qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviors.
  • Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
  • Business Impact through Insights
  • Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Brand Enablement & Communication
  • Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
  • Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.
  • Team Leadership & Stakeholder Engagement
  • Manage, mentor, and up-skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
  • Build frameworks and best practices to scale the consumer insights function across the organisation.

Key Qualifications:

  • Strong analytical skills with experience in data analysis and interpretation.
  • Excellent communication and stakeholder management skills.
  • Able to work effectively in a fast-paced environment with multiple priorities.
  • Possess a strong knowledge of market trends and consumer behavior.

Benefits:

  • Ongoing professional development and training opportunities.
  • Opportunities for career advancement and growth.
  • A collaborative and dynamic work environment.

Why Join Our Team:

We offer a supportive and inclusive work environment that encourages collaboration, creativity, and innovation. Our team is passionate about delivering exceptional results and making a meaningful impact in the industry.

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