Marketing Strategy Lead

5 days ago


Hyderabad, Telangana, India beBeeDigital Full time ₹ 4,00,00,000 - ₹ 5,00,00,000

Job Title: Performance Marketing Manager

About the Role:

We are seeking a skilled Performance Marketing Manager to lead our digital marketing efforts across Meta, Google Ads, Programmatic, and WhatsApp marketing.

Key Responsibilities:

  • Lead performance campaigns with data-driven strategies.
  • Build and optimize conversion-driven campaigns using creative storytelling, content marketing, and data insights.
  • Develop a full-funnel performance strategy that drives results.
  • Implement WhatsApp marketing automation for lead nurturing and re-engagement.
  • Collaborate with content and design teams to create high-impact ad creatives and landing pages.
  • Leverage AI tools and automation platforms to enhance campaign efficiency.
  • Analyze data to improve CTR, CPL, CAC, ROAS, and LTV.
  • Provide actionable performance insights and reports.

Required Skills & Experience:

  • 5+ years of digital performance marketing experience in an agency environment.
  • Strong expertise in Google Ads, Meta Ads, Programmatic buying, and WhatsApp campaigns.
  • Proven track record of managing large-scale campaigns with consistent ROI.
  • Knowledge of conversion rate optimization, funnel building, and retargeting strategies.
  • Experience in content-driven campaigns and audience engagement through storytelling.
  • Familiarity with AI-driven tools for optimization and creative personalization.
  • Deep understanding of marketing automation platforms for scaling campaigns.
  • Excellent analytical, problem-solving, and communication skills.


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