Senior Marketing Strategist for Antiseptic Category

3 days ago


Delhi, Delhi, India Encube Ethicals Full time

We are seeking a highly experienced Senior Marketing Strategist to lead our efforts in the antiseptic category. With over 53 years of trust from consumers and endorsements from healthcare professionals, Soframycin is a legacy brand that requires a dedicated marketing strategy to maintain its position in the market.

About Encube Ethicals

Encube Ethicals is an integrated pharmaceutical company with a strong focus on topical formulations. Our team of 150+ scientists works tirelessly to develop innovative products that cater to the needs of our customers. As a key player in the industry, we understand the importance of having a robust marketing strategy in place to stay ahead of the competition.

Job Summary

The successful candidate will be responsible for developing and implementing a comprehensive marketing strategy for the antiseptic category. This will include creating business plans, assessing opportunities, and executing tactical plans to support our product portfolio. Additionally, the candidate will need to have excellent analytical and strategic skills, as well as experience in managing cross-functional teams and external vendors.

Key Responsibilities
  • Create business plans for the portfolio
  • Develop and execute tactical plans to support our strategy
  • Assess opportunities in the antiseptic and adjacent categories
  • Execute final agreed strategic plans for the category through cross-functional coordination and external vendor management
Requirements
  • MBA in Marketing from a reputable institution
  • 8-12 years of experience in managing OTC products in antiseptic/OTC/wellness/brand competitive categories
  • Minimum 3-5 years of experience in independently managing a brand or category
Estimated Salary: ₹80 lakhs - ₹1 crore per annum
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