Search Engine Optimization Specialist
1 day ago
About Altumind
Altumind is a forward-thinking organization that requires a highly skilled Search Engine Optimization Specialist to manage our search engine optimization and marketing activities. The ideal candidate will have proven experience in SEO and SEM, as well as solid understanding of performance marketing, conversion, and online customer acquisition.
Job Summary
We are seeking an experienced Digital Marketing Expert - SEO/SEM to join our team. In this role, you will be responsible for managing all SEO activities, including content strategy, link building, and keyword strategy, to increase rankings on all major search networks. You will also manage all SEM campaigns, execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI.
Key Responsibilities
- Manage all SEO activities, including content strategy, link building, and keyword strategy
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement SEM strategies to achieve maximum ROI
- Execute A/B and multivariate experiments to improve campaign performance
Requirements
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo, etc.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
Estimated Salary: $80,000 - $110,000 per year
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