Digital Marketing Strategist for Search Engine Optimization
4 days ago
Digital Marketing Strategist for Search Engine Optimization
About the Role:We are seeking a highly skilled Digital Marketing Strategist to join our team at HikeOn Technologies Private Limited. The successful candidate will be responsible for developing and executing strategies to improve search engine rankings, drive website traffic, and manage pay-per-click (PPC) campaigns to optimize performance and ROI.
Key Responsibilities:- Develop and execute SEO strategies to improve search engine rankings and drive website traffic.
- Conduct keyword research and identify content opportunities to enhance online presence.
- Optimize website content, meta tags, and technical SEO aspects to improve search engine visibility.
- Monitor and analyze website performance using SEO tools such as Google Analytics, SEMrush, Ahrefs, and Search Console.
- Stay up-to-date with search engine algorithms and trends to ensure optimal performance.
- Analyze website traffic trends and provide insights for content optimization.
- Prepare and present regular reports on SEO campaign performance to stakeholders.
- Track conversion rates and suggest improvements for landing pages and user experience.
- Work closely with content creators, web developers, and the marketing team to implement SEO strategies.
- Bachelor's degree in Marketing, IT, or a related field.
- 4+ years of experience optimizing SEO for Google and Bing.
- Strong knowledge of SEO tools such as Google Analytics, SEMrush, Moz, and Search Console.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Strong analytical skills and data-driven decision-making.
- Experience with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Ability to manage multiple projects and campaigns simultaneously.
Estimated annual salary: ₹1,200,000 - ₹1,500,000
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