Digital Insights Analyst

3 days ago

Bengaluru, Karnataka, India beBeeData Full time
Job Title:

Data Analyst - Digital Insights

Job Description:

As a data analyst in digital insights, you will be responsible for implementing and maintaining tracking tags and configurations across websites and digital platforms. You will develop and customize reports, dashboards, and visualizations to meet business needs. Your role will involve analyzing visitor behavior, conversion funnels, and campaign effectiveness using Adobe Analytics. You will collaborate with marketing, product, and IT teams to define KPIs and measurement frameworks. Additionally, you will troubleshoot and validate data collection to ensure accuracy and completeness.

Key Skills Required:
  • Strong experience with Adobe Analytics (Adobe Experience Cloud)
  • Knowledge of Adobe Launch or Adobe Tag Manager for tag deployment
  • Experience with report creation, segmentation, and data visualization
  • Understanding of digital marketing channels such as SEO, PPC, email marketing
  • Ability to analyze complex datasets and communicate insights effectively
  • Basic knowledge of JavaScript for troubleshooting tracking codes is a plus
  • Familiarity with other Adobe Experience Cloud products is advantageous

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