Senior Insight Analyst

4 weeks ago

Bengaluru, Karnataka, India MSE Technology Full time

MSET: Senior Insight Analyst

 Location: Bangalore (Hybrid)

Type: Full-Time

Team: Data Centre of Excellence

About the Role

We're looking for a Senior Insight Analyst with deep loyalty expertise and a passion for turning customer data into commercial impact. You'll be part of a growing Data Centre of Excellence, supporting one of the world's leading loyalty programmes in the FMCG space.

This is a hybrid role combining hands-on data work, stakeholder influence, and strategic storytelling. You'll be expected to explore customer behaviour, analyse promotion performance, develop segmentation strategies, and turn data into actionable growth recommendations.

Key Responsibilities

  • Frame and communicate insights clearly through written narratives, dashboards, and stakeholder presentations
  • Deliver deep-dive analysis on loyalty performance, promotions, catalogue usage, and user behaviour
  • Own the development and application of customer segmentation models that improve targeting and programme design
  • Collaborate with product analysts to assess feature impact on long-term metrics like CLTV and retention
  • Support loyalty strategy conversations with insight that's timely, commercially relevant, and easy to act on
  • Work closely with BI engineers and dashboard specialists to ensure strong visibility of key KPIs
  • Contribute to bi-annual loyalty health checks and ongoing market engagement routines

What We're Looking For

  • 7+  years of experience in data analytics, ideally in loyalty programmes, CRM, or customer analytics
  • Strong SQL skills and confidence querying large datasets
  • Proficient in a BI platform (e.g. Power BI, Looker, Tableau)
  • Proven experience creating customer segmentation frameworks and applying them to real-world decisions
  • Strong business acumen with the ability to translate data into strategic recommendations
  • Exceptional communication skills, particularly in written insight storytelling
  • Experience working with or within FMCG, retail, or app-based consumer programmes
  • Bonus: exposure to promo effectiveness, lifecycle campaigns, or engagement analytics

Why Join Us?

  • Join a high-impact team influencing real-world decisions in a global loyalty programme
  • Be part of a centralised data team focused on quality, connected insights, and innovation
  • Collaborate with cross-functional experts in engineering, campaign, operations, and product
  • Hybrid work model with flexible collaboration and high ownership

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