Lead Brand Designer

18 hours ago


Gandhinagar, Gujarat, India beBeeDesigner Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Senior Graphic Designer

Description

We are seeking an experienced and skilled Senior Graphic Designer to lead our visual identity and create premium designs that connect with consumers and build brand loyalty. The ideal candidate will have a strong portfolio showcasing branding, packaging, and digital campaign design.

This is a dynamic role that requires the ability to balance creativity with commercial goals (conversion, engagement, retention). The successful candidate will have excellent communication and collaboration skills, with experience working in fast-paced startup/D2C environments.

Responsibilities
  • Oversight of the end-to-end design process for packaging, digital campaigns, website creatives, and offline collateral.
  • Development and maintenance of a consistent brand identity across all consumer touchpoints.
  • Leadership in designing social media content, ad creatives, landing pages, emailers, and influencer kits.
  • Collaboration with product and marketing teams to bring campaigns to life with compelling visuals.
  • Translation of consumer insights and brand strategy into innovative design concepts.
  • Mentorship of junior designers and freelancers; provision of creative direction and feedback.
Requirements
  • 4–6 years of experience as a Graphic Designer, with at least 2 years in a senior or lead role.
  • A strong portfolio showcasing branding, packaging, and digital campaign design.
  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus if you know Figma/Canva.
  • Experience designing for D2C, beauty, fashion, or lifestyle brands.
  • The ability to balance creativity with commercial goals (conversion, engagement, retention).
  • A strong eye for typography, color palettes, and visual storytelling.
  • Excellent communication and collaboration skills.

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